You can set up Google Analytics and Facebook tracking pixels in Site Settings > Tracking and Analytics.
Ochre is integrated with Facebook events to allow retargeted based on specific customer actions.
Tracking codes entered here are utilised on the front end in response to customers acceptance of cookies policies. For Google analytics the customer has the option of opting out to submitting personal data. If they do this, Ochre does not submit their IP address to Google. Customers can opt out of submitting any info to Facebook.
Advanced E-commerce tracking is implemented on all Ochre Stores, so you will be able to gain insights about conversion to sales.
To see this information it is necessary to turn on 'E-commerce Tracking' on for your analytics view. This can be done in Google Analytics under 'E-commerce Settings' when editing your 'View'.