You can set up Google Analytics and Facebook tracking pixels in Site Settings > Tracking and Analytics.
Ochre is integrated with Google Analytics Advanced E-commerce, however at this point does not submit information about products that have been viewed on each page.
Ochre is integrated with Facebook events to allow retargeted based on specific customer actions.
Tracking codes entered here are utilised on the front end in response to customers acceptance of cookies policies. For Google analytics the customer has the option of opting out to submitting personal data. If they do this, Ochre does not submit their IP address to Google. Customers can opt out of submitting any info to Facebook.